Marketing Manager

If you live and breathe marketing, we need to talk. We’re looking for a flexible and versatile marketer who will be responsible for the growth in all the three countries offices and our associated companies.

Marketing manager responsibilities include tracking and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity. To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects.

Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.

Responsibilities

• Oversee all marketing campaigns for the company, its subsidiaries and associated partners/companies.
• Implement the marketing strategy and support implementation of the overall group strategy
• Promote the group, its products and services
• Deploy successful marketing campaigns and own their implementation from ideation to execution.
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, publicity, social media, lead generation campaigns, copywriting, performance analysis.
• Exceptional event management skills
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups.
• Build strategic relationships and partner with key industry players, agencies, suppliers, partners, and vendors.
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies etc.
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
• Analyze consumer behavior and adjust email and advertising campaigns accordingly.
• Prepare and ensure compliance to all business development objectives for all assign markets and determine efficient development team and prepare required strategies to facilitate business plans.

Requirements and skills

• Demonstrable experience in marketing together with the potential and attitude required to learn.
• Analytical skills to forecast and identify trends and challenges
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.
• Knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends) and familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.
• A sense of aesthetics and a love for great copy and witty communication.
• Up to date with the latest trends and best practices in online marketing and measurement.
• Budget-management skills and proficiency.
• BSc/MSc degree in Marketing or related field.